Recorded at the Food Sure Summit in Amsterdam, FSQ Net is joined by Syed Farhat Raza, Technical Manager at Freshways, to explore how digitalisation and artificial intelligence are changing food safety and quality management.

Drawing on almost 40 years of experience across food manufacturing, technical and quality roles, Syed discusses the challenges businesses face when introducing new technology – and why successful digital transformation depends as much on people as it does on the technology itself.

The conversation explores change management, employee engagement and training, alongside the potential for digital systems to transform traceability, data analysis and decision-making. Syed also looks at the growing role of AI in identifying trends and potential food safety issues in real time, and explains why smaller and medium-sized businesses need more accessible, cost-effective digital solutions.

Plus, he shares his thoughts on Industry 5.0, the importance of combining technology with human expertise, and why embracing calculated risks and new challenges has shaped his career.