How food safety professionals can translate technical expertise into business value, strengthen brand trust, and use data to drive better decisions.

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In the very first episode of The FSQ Net Podcast, we speak with Catarina Petisca, Global Food Safety Manager at Puratos, about the vital role food safety plays in protecting brands, building consumer trust, and creating long-term business value.

Catarina shares insights from her Food Sure Europe presentation, explaining how food safety teams can move beyond technical language and demonstrate the commercial impact of their work. The conversation explores supplier assurance, risk management, product recalls, reputation protection, and why investing in food safety should be viewed as a business safeguard rather than a cost.

The discussion also examines the growing role of data and AI in food safety. Catarina explains why clean, reliable data is essential for meaningful AI-driven insights, how organisations can identify patterns before issues arise, and the importance of using technology to support smarter decision-making rather than simply adopting it for the sake of innovation.

Looking ahead, Catarina discusses the challenges facing the food industry, including climate change, supply chain disruption, ingredient availability, and the need for organisations to build resilience through better planning and stronger data-driven strategies.

🎧 Listen now to discover why trust remains the foundation of every successful food business and how food safety can become a powerful driver of long-term growth and resilience.