Food prices and ultra-processed foods remain the top consumer concerns, FSA annual insights report reveals

The Food Standards Agency (FSA) has published the end of year report from its monthly Consumer Insights Tracker (CIT) summarising the key findings between April 2024 – March 2025.
Food prices and ultra-processed foods remain the top consumer concerns, FSA annual insights report reveals
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When we asked people about their concerns, nearly 9 in 10 cited food prices, and more than three-quarters expressed concern about ultra-processed or the over-processing of food. These levels have remained broadly stable since July 2023. 

The survey also asked consumers about cell-cultivated meat, often referred to as ‘lab-grown meat’. Responses were mixed: around a quarter of respondents said they would be willing to give it a try when available, while almost 60% said they would not include it in their diet.

Over the past year people continued to report doing potentially risky things to save money on their energy bills. For example, around a quarter said they did at least one of the following: 

  • reduced the length of time food is cooked for
  • lowered the cooking temperature for food
  • turned off a fridge/freezer containing food
  • changed fridge/freezer settings to a warmer temperature
  • ate food cold because they could not afford to cook it

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