2025 NPD Report: What’s Fueling, And Slowing, F&B Innovation

If you’re working in NPD, technology, or compliance, this report is essential reading.

TraceGains’ annual survey of nearly 200 professionals in the global Food & Beverage sector reveals:

Investment in NPD is up, but this innovation boom is meeting a digital bottleneck from outdated systems still powering product development.

What happens when innovation outpaces infrastructure?

Don’t let outdated systems stall your next big idea. Discover how F&B leaders are closing the gap between product innovation strategy and execution – and how you can, too.

You’ll learn:

  • Where innovation investment is going – and why
  • How AI is gaining traction in product development
  • What’s holding back digital transformation
  • How traceability and sustainability are reshaping NPD
  • Why PLMs still struggle to win over the industry

Download the full report

TraceGains
TraceGains

Founded in 2008, TraceGains has revolutionised the food and beverage industry with the first Source-to-Shelf networked ecosystem. By digitising processes and insights using advanced Artificial Intelligence (AI), TraceGains provides comprehensive solutions for compliance, nutritional calculation and labelling, new product development, and environmental, social, and governance (ESG). Our clients capitalise on these tools to navigate the complexities of the global food and beverage industry, ensuring safer, sustainable, and compliant products reach customers faster and at reduced costs.

Trusted by over 1,500 global clients, including more than half of the top 100 food and beverage manufacturers, the TraceGains network connects brands to their supply chain, to enrich data and automate processes across its vast global ecosystem of 100,000 supplier locations and over 600,000 ingredients and products.

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