2026 HFSS Rules: Turn Reformulation into an Innovation Advantage

When the new HFSS ad restrictions hit, the brands that haven't adapted will lose more than visibility, they'll lose momentum. Reformulation takes time, but innovation waits for no one.


With TraceGains NutriCalc, you can get ahead today. Run HFSS scores in minutes, model reformulation scenarios, and connect everything, from ingredients to nutrition labelling, inside one intelligent ecosystem. Be the brand that’s ready when everyone else is scrambling.

TraceGains
TraceGains

Founded in 2008, TraceGains has revolutionised the food and beverage industry with the first Source-to-Shelf networked ecosystem. By digitising processes and insights using advanced Artificial Intelligence (AI), TraceGains provides comprehensive solutions for compliance, nutritional calculation and labelling, new product development, and environmental, social, and governance (ESG). Our clients capitalise on these tools to navigate the complexities of the global food and beverage industry, ensuring safer, sustainable, and compliant products reach customers faster and at reduced costs.

Trusted by over 1,500 global clients, including more than half of the top 100 food and beverage manufacturers, the TraceGains network connects brands to their supply chain, to enrich data and automate processes across its vast global ecosystem of 100,000 supplier locations and over 600,000 ingredients and products.

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